The Story Oprah Didn't Tell…

Please tell me that I am not the only one that yelled at the TV as they watched Friday’s episode of Oprah. On Friday, Oprah (@oprah) and her “Friday Live” friends, talked to Ashton (@aplusk) and Evan Williams (@ev) about Twitter.

If you didn’t get a chance to watch, check it out here:

Here is why I got frustrated watching the segment:

1.  Evan, Twitter’s co-founder, had a hard time getting a word in edgewise. I would love to have heard more about why and how Twitter got started, how they are managing their business, and what their plans are for the future. But unfortunately, we didn’t have the opportunity to hear much from him.

2. Only a small part of the Twitter story was told. They talked about how Twitter was a great vehicle for celebrities, and people who want to follow celebrities, but what about the rest of us?

I would have loved some Twitter success stories — stories about… how it is a tremendous networking tool, how businesses have used it to engage with their customers, how it has become THE source for breaking news, how it has united communities, and how it has created activists for global causes?

3. There were no helpful hints for beginners. I can imagine that this information would have been helpful to @oprah, the panelists, and the viewers who were learning about and engaging with Twitter for the first time. But unfortunately they didn’t leave people with simple instructions on how to get started. (Note: If you are thinking about Twittering and want to know where and how to start, don’t miss @michaelhyatt‘s post, The Beginner’s Guide to Twitter.)

But what do I know? With the @aplusk and @cnnbrk face-off and the Oprah piece, the site experienced tremendous growth last week. (Check out this TechCrunch article for more information.)

Did you watch? What did you think about Oprah’s segment on Twitter?

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  • I think you got it exactly right. The segment was too much about how big a celebrity they are rather than the service. I’m guessing that’s what they wanted anyway. I think they brought Ev along so people wouldn’t notice.

    Well….Oprah is on twitter and users are up 43% or so but look at her followers most don’t have pictures or even one tweet. So here we are back at the one sided conversation that myspace became. I don’t mean to sound so cynical but I just don’t see the value.

  • I watched the Oprah show and was not impressed and yes, I yelled at the TV.

    I tweeted my unhappiness over Ashton Kutcher’s ‘small guy takes on media giant’ story. Please, you tweeted a pic of your FAMOUS wife’s fanny. That’s why you have followers.

    I love the give / take of Twitter. I don’t think Oprah’s signed up for that.

  • That’s because it was all about Oprah not about Twitter. Sigh.

  • This is why I don’t follow celebrities. I don’t care what they do in their spare time and I don’t want to get messages telling me what they are doing. Twitter only works if you are connecting with people. If Oprah and Ashton were to follow me back and and have conversations with me, then Twitter is working. That’s why I enjoy twitter. I’ve gotten to meet many authors, companies, etc who WANT to talk to back to me (and others).

    But just headline tweets where there is no interaction is why celeb tweeting fails.

  • When I first heard about Oprah’s show and the Twitter announcement, I decided–and tweeted–that I’d block her. And I did.

    Twitter isn’t some celebrity toy for marketing themselves–this cheapens Twitter’s value.

  • John Ireland

    two benefits i experienced thru twitter:

    1) got to serve as a proofreader for Kem Meyer’s book, Less Clutter. Less Noise.; even had my name in the acknowledgements 🙂

    2) my wife and i got free tix, backstage access, and free tee’s from Mark Hall for a Casting Crowns concert

    yep, i am “sold” on twitter!

  • So sad. The video is not available anymore.