The Target Phenomenon

Earlier today my friend Bianca Juarez twittered,

“Yesterday I walked into Target and walked out under budget and ONLY with the things I needed. I deserve a hug, a cupcake, and a gold medal!”

She got dozens of responses congratulating her for this impressive feat. Because WE ALL KNOW it is practically impossible to walk out of Target with just the things on your shopping list.

There is always something else beckoning you as you walk down the aisles of this monstrous superstore, “Purchase me.” “You really do need me.” “I am such a great deal and you deserve something special.” “No one has to know that I am not what you came for.”

I fall every time. And as I watch the young checkout girl scan the bevy of unnecessary items that have accumulated in my basket, I cower in embarrassment and think, “this place has defeated me again.”

I walk out to my car and make a firm resolution not to put myself in this situation again. A grocery store or the dreaded Walmart will have to suffice until I can learn some semblance self-discipline. But a couple of weeks later I find myself back for another round. Or more accurately another beating.

Here’s what I want to know. What is the most ridiculous thing you have purchased at Target?

My answer is here (except I bought the oh-so-practical VHS version, watched it once because I HAD to see what happened to my favorite heroine, and now lies in a box somewhere collecting dust.

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Lindsey has a sincere love for her precious dogs Molly and Maisy, a good red wine and the Delta Sky Club.

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