June 2012 – Present
Director of Speakers and Strategic Partnerships
Food for the Hungry
August 2011 – May 2012
Director of Community
Costa Mesa, CA
Responsible for building, championing and engaging with the Project 7 community by overseeing communications, public relations, social media, and faith-based partnerships. Aided Chief Executive Officer, Chief Creative Officer and Vice President of Marketing with communication strategy and implementation.
September 2007—June 2011
Director of Corporate Communications
Thomas Nelson, Inc.
Responsible for increasing brand awareness through traditional media, social media, and development of strategic partnerships. Created BookSneeze, a book review program for bloggers with over 20,000 registered members. Managed the development of new corporate website. Managed internal and external communication through periods of corporate crisis. Aided Chief Executive Officer with communication strategy and implementation.
April 2007—September 2007
Director of Advertising and Promotions
Directed company’s advertising and promotional initiatives including planning, allocating resources, executing and reporting results. Responsible for managing projects and timelines for other members of Books-A-Million Marketing Department including Creative Director and Visual Merchandising Manager.
February 2005—April 2007
Director of Special Events
Created strategic marketing campaigns including advertising, corporate partnerships and community outreach. Planned and executed special events for third largest U.S. book retailer including local and celebrity autographings and weekly children’s events. Launched Books-A-Million Book Club program including in-store placement and events leading to record-breaking sales increases. Managed and placed advertising for store openings including grand opening publicity, events and brand management. Planned and implanted chain-wide events and marketing campaigns.
May 2003 – February 2005
Purchased gift products for over 200 Books-A-Million, Books & Company, Bookland and Joe Muggs Newstand locations. Directed product merchandising and visual presentation for all retail stores. Arranged cooperative advertising campaigns with vendors including Christmas Catalog and Last Minute Gift Guides.
September 2002 – May 2003
Special Events Manager
Planned and executed chain-wide special events and marketing campaigns. Coordinated all aspects of the creation of Joe Muggs Coffeehouse CD including song selection, graphic design, editing, and CD Release Party.
October 2001 – September 2002
Business Development Assistant
Panorama Public Relations
Constructed, edited and distributed press releases, brochures and monthly newsletters. Developed and maintained media relationships and lists and client accounts.
March 2001 – June 2001
Associate Executive Director
City Stages, Birmingham’s World-Class Music Festival
March 2000 – March 2001
January 1999 – December 1999
Sales Assistant and Joint Managing Director’s Assistant
Renaissance Meetings & Incentives, Inc.
Bachelor of Science Graduation: May 1998 (GPA 3.388)
University of Colorado, Boulder Major: Business Administration, emphasis in marketing
COMMUNITY INVOLVEMENT AND AWARDS
Active Member, Cross Point Community Church (2008 – Present)
Volunteer, City Stages, Birmingham’s World-Class Music Festival (2001 – 2007)
Founding President, Associate Board, City Stages, Birmingham’s World-Class Music Festival (2005-2006)
Award, Books-A-Million Home Office Rookie of the Year (2003)