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More Takeaways from South By…

Lindsey — Thu, 17 Mar 2011 03:32:39 +0000

Below is a few things that stuck out to me from my second day of panels and presentations at South by Southwest. If you would like to check out my notes from Day One, click here.

I ate some incredible food. The culinary highlight was Enoteca’s Fried Risotto Balls. I never knew something could taste so good. But Torchy’s tacos and cheese dip were a CLOSE second. (Sorry, I couldn’t write about Austin without talking about food, now could I? You know me better than that!)

I had the rare opportunity to catch up with friends from high school and college. Sadly I often take for granted friends from seasons past who are scattered about and allow me to pick up right where I left off. I even got to hang out with a few new friends. (Conferences are great for that!)

AND I learned a lot of geeky stuff.

Here are the notes:

Panel: How to Personalize Without Being Creepy

Noah Weiss - foursquare
Vijay Ravindran – Washington Post
Mat Harris – bizgreet
Jen King - UC Berkley
Hugo Liu - Hunch (simplify people’s ability for discovering things they like)

Why personalization?
Life is too short to see a static website.

But trust is fleeting. Only need to violate once.

Keys to Appropriate Personalization
1. Clear expectations.
2. Clear pathway to why and how.
3. Clear controls to turn-off.

The physical world hasn’t been opt in. Online has opportunity to lead in this space.

Panel: How to Value a Facebook Fan

Jascha Kaykas-Wolff – Involver
Josh Constine – Inside Facebook
Melissa Parrish – Forrester Research
Michael Scissons - Syncapse
Paul Ollinger - Facebook

4 variables in determining the value of a Facebook fan:
1. Potential profit per customer
2. Fan acquisition method and cost
3. Fans brand affinity: willingness to click and share
4. Influence of fan: online and offline reach

Approach Facebook fans as if their value is zero. Because it is UNTIL you activate them to do something. You need to have strategy for what you do with Facebook fans once you have them.

Influence is not just about numbers. It’s about the whole context of a person.

Correlation between additional $ spend and Facebook fan is not necessarily based on money spent after or because of fan interaction.

Use Facebook fan insights to learn more about your customers and products. Know what is leading to engagement.

Consider Facebook as an extension of your core digital assets.

Define your communications strategy, and be consistent.

Bottom line: To derive value from a fan you need to deliver value.

Keynote: Gary Vaynerchuk, author of Thank You Economy

On Context…
If content is king, context is God.
In a world where more content is being created than ever, context is more important than ever.

On What Really Matters…
Do you really have a grasp of the problem you are trying to solve?
Do you really care about the end consumer?

On Traditional Media...
Moms aren’t listening to the radio or looking at billboards, she’s talking on the phone..or texting.
I don’t dislike traditional media. It’s just overpriced.
Media has been all push for too long.

On Humanizing Things…
The outside dog (1950) is now the inside dog (2010). We humanize things. And we humanize brands.

On Email…
We ruined email. We hate it now. Even if it is a personalized deal, it still annoys us.
The problem is that we do all the talking. We hate people like that.

On What’s Appropriate in Social Media…
Don’t try to close the deal too fast.
It’s a cocktail party.

On Standing Out…
How do you breakthrough?
Care more.
People are going to start battling on the care front.

On Social Media Campaigns…
There is no such thing as a social media campaign. It’s a one night stand. Old Spice is perfect example of what not to do in the Thank You Economy.

On Tooting Your Own Horn…
When someone says something awesome about you and you RT, it’s bragging! Actually it’s worse than bragging.

All in all I had a great time in Austin. It is definitely up there with Southern California on my list of places I could live someday.

Why I Love Social Media, Part 2

Lindsey — Wed, 23 Sep 2009 01:40:26 +0000

Yesterday I started a new series on my blog, “Why I Love Social Media.” This series is for all the folks that are resisting blogging, Twitter, Facebook, etc. because they are convinced that the internet is full of cunning predators. This series is hopefully will give them a taste of what they are missing out on.

Here’s a link to Part 1 (in case you missed it yesterday).

And without further ado, “Why I Love Social Media, Part 2.”

You can win free stuff. Checkout what I found in my Facebook inbox yesterday.

Congrats! You’ve won two tickets to the Decemberists at the Ryman

Between You and Lisaann Dupont

Please email me directly so we can make your ticket arrangements. Thanks.

-Lisaann Dupont
Ryman Auditorium, PR

Pretty cool, huh? I follow The Ryman on Twitter and they announced that they’d be giving away 2 tickets to the Decemberists‘ show. All I had to do to enter was join the Ryman’s Facebook group and RSVP that I’d be attending the concert. Lucky me (who am I kidding I have never won anything) walked away with free tickets to the show.

And if you are interested in winning free books, be sure to check out Michael Hyatt’s blog. Every Monday morning he posts book reviews and they often include book giveaways. Plus bloggers can also get Thomas Nelson books in exchange for agreeing to read and review at Thomas Nelson Book Review Bloggers.

Don’t take my word for it. Keep your eyes open and you’ll find that there are lots of opportunities to win free stuff through your social media networks.

25 Things You Probably Didn't Know About Me…Or Maybe You Did

lindseyreadenobles — Wed, 04 Mar 2009 20:08:44 +0000

1. I am related to George Washington. I know that everyone says that, but seriously I am. My mom’s maiden name is Washington and our family has one of his four pistols.

George Washington

2. I used to plan all the special events for Books-A-Million and met a long list of famous authors and celebrities in that gig — Pat Conroy (my favorite), Nora Roberts, Paula Deen, John McCain, Joel Osteen, Patricia Cornwell, and Lou Holtz – just to name a few.

3. I Twitter, a lot. It really is a technology you should check out (www.twitter.com). Through it I have found a church, met new friends, and learned a ton.

4. I love to take road trips. Mostly because they area great excuse for me to sing and do dramatic interpretation of songs. One of my many talents. Seriously, you should see me do it sometime — I am fantastic.

5. This is embarrassing but I prefer really cheesy television that is designed for teenage girls. ABC Family Channel Movies, Gossip Girl, 90210, and One Tree Hill are a few of my favorites. I know I need to get a grip…I am 32, not 13.

6. My older sister, Marcie, pushed me off a ski lift when I was in elementary school. I was unharmed, but I am not convinced that she was trying to off me.

7. I dream of someday being called “sporty.” Probably a more honest adjective is “gluttonous” but someday “sporty.”

8. Confession – I pooped in the shower at camp. Before your imagination runs away with you, I was in First or Second Grade but still I knew better, which is why lied about it. I tend to blurt out this confession when the mood is somber and typically get a good laugh.

9. I used to tell people that once we met & hung out with Rob & Chad Lowe on a ski trip. My sister had to tell me a few years ago that this was only a figment of my overactive imagination. I had no idea. Ever since them I am a little reluctant to trust my “memory.”

10. I have the cutest nieces in the world – Macon (6) is beyond her years, Anne Shelton (4) has this sassy spunk that they should bottle and sell, and Kate (1) has these CHEEKS that make you grin from ear to ear. They live in Raleigh, NC and I miss them terribly.

4 Years Old and Sassy - Anne Shelton Porterfield

11. My goddaughter Sarah Trammell (9) rocks! I am loving watching her transform from a little girl to a teenager.

12. I LOVE camp. I have the fondest memories of my days at Sky Ranch, Camp Mystic, Frontier Ranch, and Windy Gap.

13. Sometimes I snort when I laugh. Not very attractive, but true.

14. My favorite food is Risotto, any kind of Risotto.

15. I usually order my meals based on what sides accompany the meat (mashed potatoes, grits, pomme frites, etc.)

16. I think I look really cool in this green wig that I have stolen from a friend.

17. The thing I miss most about living in Texas (besides my amazing friends and family) is Mexican food. Hands down, the Mexican food.

18. I wish there was a place for cool thirty-somethings to square dance. I would SO be there.

19. I have incredible friends in my life. I have collected them from every period of life (high school, college, Birmingham, and now Nashville) and feel so privileged to call each of them “friend.”

20. I think that Ben Harper wrote “Walk Away” as a special lesson just for me. Haven’t learned it yet, but working on it.

21. I sometimes go a whole month without going to the grocery store.

22. I am running the Country Music Half Marathon with Powered by Hope. Maybe this will help with #7?

23. I am addicted to my blackberry. Isn’t admitting your problem the first step to recovery?

24. I lose my debit card ALL THE TIME. Seriously, I think I have already misplaced it twice this year. Regions Bank sends me like 3 at a time.

25. My dog, Molly, is the best dog ever. If I really think she could model, win dog shows and agility contests – I just am not ready to share her with the world. But I will share her with you now…

Molly

Now how about you share three things I don’t know about you?