1. Michael Hyatt is the real deal. {I should know I worked for him, like directly for him, for four years.} The real deal. He is smart. He is kind. He is intentional, about the way he lives, and the way he leads. But even more importantly, as it relates to you and why you need to buy his brand spanking new book, Platform, Michael Hyatt knows how to build a platform. And he has the platform to prove it. 

• 300,000+ unique monthly visitors
• 123,000+ Twitter followers
• 92,000+ monthly podcast listeners
• 70,000+ newsletter subscribers
• 17,000+ Facebook fans

2. If you buy Platform this week, Michael Hyatt is going to throw in $375.98 in additional resources. You’ll get not just this practical and useful must-read, but also:

• Platform Video Jumpstart (a $179.00 six-session video series)
• Why Now Is the Best Time Ever to Be an Author (a $47.00 one-session video)
• How to Write a Winning Book Proposal (a $47.00, two-session audio series)
• Writing a Winning Non-Fiction Book Proposal (a $19.97 e-book)
• Writing a Winning Fiction Book Proposal (a $19.97 e-book)
• All the Digital Editions of Platform (a $38.06 collection of the Kindle, Nook, iPad, and PDF formats)
• Audio Edition of Platform (a $24.99 audio edition of the entire book)

3. Because Bob Goff recommends it.

“This isn’t just a book, it’s a flatbed truck full of construction materials which just backed up to your door. Michael Hyatt doesn’t just give us a pile of wood, a bag of concrete, some nails and tell us to start building. He gives us a set of plans that have worked for him and he gives us practical and insightful ideas in this book about how we can build some scaffolding around our dreams.”
–BOB GOFF, Author of Love Does: Discover a Secretly Incredible Life in an Ordinary World

4. Because Donald Miller recommends it.

“Michael Hyatt has given much of his professional career to helping others achieve their potential. And he helps others by pioneering a way and then teaching people his way. In Platform, he’s accumulated the best of his counsel and advice. If you’d like to expand your influence, read Platform and then read it again.”
–DONALD MILLER, New York Times Bestselling Author of A Million Miles in a Thousand Years and Blue Like Jazz

5. Because Dave Ramsey recommends it.

“I’ve known Michael Hyatt for more than a decade, and during that time I’ve seen him master just about every social media platform that’s hit the scene. He’s used blogging, Facebook, Twitter and more to expand his personal platform from a successful book publisher to a leading national brand of his own. Trust me, this guy knows what he’s talking about—so pay attention!”
–DAVE RAMSEY, New York Times Bestselling Author and Host of The Dave Ramsey Show

6. Because Seth Godin recommends it.

“A generous book from a man who knows what he’s talking about. Michael Hyatt has built a platform, and you can too.”
–SETH GODIN, Author of We Are All Weird

7. Because Chris Brogran recommends it.

“Platform is absolutely essential to delivering value. As a big fan of Michael Hyatt, I’m excited he’s sharing this with you. Your job? Learn about this and implement it. Your success depends on it.”
–CHRIS BROGAN, New York Times Bestselling Author and President of Human Business Works

I bought it today from Amazon with just one click. You can do the same! 

And don’t forget to do it THIS WEEK. And don’t forget to email Michael Hyatt your receipt!

The countdown is on. I only have two more days of work at Thomas Nelson. {I know. I know. I am a little in shock about the whole thing too.} I thought it would be fitting to write about some of the things I have learned the last four years, so here you go:

1. I don’t know as much as I think I do. BUT I am capable of more than I can possibly imagine. Michael Hyatt shared this awhile back. I have never believed it more than I do right now.

2. People would much rather follow a person than a brand. Customers are skeptical. They want to know the who and why much more than they want to know the what.

3. Change is inevitable. It’s a lot easier to embrace it than fight it. And don’t get too settled in your new reality, more change is coming. It’s the one thing you can count on.

4. Relationship before opportunity. I learned this one from my friends at Catalyst. They live it out well. Invest in people first. Pour into them without giving a second thought to what they can do for you.

5. Books and events change people. They really do. When I look back on my own life and see the catalyst for change and transformation, I usually find a book I’ve read or an event I’ve attended. And I am thankful to have heard hundreds of stories of how people have been inspired by Thomas Nelson books and live events.

6. Surround yourself with people you would want to emulate. It’s truer than we admit. We are shaped by those we surround ourselves with. So I surround myself with great people.

7. Social media brings people together. If I had never worked at Thomas Nelson, for Michael Hyatt, I am pretty sure I would be a social media skeptic. But instead I have witnessed first-hand how it brings people from around the world with common interests together. It has revolutionized my thinking, and my relationships.

8. Set a goal. Share it with others. Live with intention. You don’t drift into real accomplishment.

9. Control is the greatest of all illusions. Pete Wilson shared this awhile back. And this is probably the single greatest thing I’ve learned in the last six months. The good news is once this truth is realized, a huge weight is lifted off our backs.

10.  Security and comfort are over-rated. I am in a place in life where I want to be, scratch that, where I NEED to be, stretched. I am ready to live a life that’s a little uncomfortable.

What lessons are you learning right now?

I don’t know much about what this fall, next month, or even next week but I do know that I am going to “Be Present” at the Catalyst Conference in Atlanta this fall. It’s happening October 5-7 at the Gwinnett Arena and includes high-octane speakers, powerful worship, and an experience unlike any other.

Truly, it’s unlike anything you have ever seen or done.

Join me and learn from leadership authorities including Andy Stanley, Jim Collins, Francis Chan, David Platt, Priscilla Shirer, Mark Driscoll, Dave Ramsey and Judah Smith, along with several innovative thinkers and practitioners like Princeton professor Dr. Cornel West, TOMS Shoes founder Blake Mycoskie, Global Soap Project founder Derreck Kayongo, Hillsong United visionary Joel Houston, Barna Research President David Kinnaman, and adoptive mother of 13 Katie Davis.

Be sure to register for the Catalyst Labs so you don’t miss Michael Hyatt (Thomas Nelson Chairman of the Board and my former boss), Reggie Joiner, Mark Batterson, Pete Wilson (my pastor who is real, authentic and rocks quite “a do”), Tim Elmore, Scot McKnight, Margaret Feinberg, Bob Goff (the whimsy master and probably my favorite person to follow on Twitter), Mike Foster, David Kinnaman, Mary Graham (one of my very favorite women of faith), Samuel Rodriguez, Jon Acuff, Lecrae, Jo Saxton and Vicky Beeching (two of my favorite Brits), Eugene Cho, Lysa Terkeurst and others.

Best Rates on Catalyst tickets end on Thursday, June 23rd, so register now. Call 888.334.6569 to speak to a Catalyst Concierge, or register online at www.catalystconference.com. Use Rate Code FOB and receive a ticket price of $199 (savings of $120 off regular prices).

Catalyst will sell out, so make sure and register early!

Here’s the preview video:

Catalyst Atlanta 2011 {Be Present} Preview from Catalyst on Vimeo.

Okay, who’s in?

On Thursday evening I returned from almost a week at sea with a crew of dear friends, several dozen like-minded acquaintances scattered throughout North America, a rested body, mind, and spirit, and the inevitable sneaky pounds affixed to my mid-section (If only there was a “Gain It” app, I could have killed it on this trip.)

Admittedly I left on the brink of burn-out. 2011 has me…reeling.

And the Recreate Cruise, on the aforementioned Celebrity Century, was just what the doctor ordered.

5 days of sun and sea, food and drink, entertainment and rest, challenging ideas and encouragement. And 5 days of what I needed most, an opportunity to disconnect and silence all the noise that has taken over my everyday.

(Friends, here is where I tell you that I will be THE FIRST person to sign-up for the 2012 Recreate Cruise. Randy and Chris Elrod were phenomenal hosts. And the speakers, Pete Wilson, Michael Hyatt, and Ken Davis each delivered thought-provoking messages that spoke right to my heart. And the other attendees, well, they were not creepy at all. They were beautiful, honest, and passionate. I think you should go ahead and start saving RIGHT NOW so you can join me as we float someplace fabulous next Spring. You will not regret it.)

The Voyage of Celebrity Century was everything I could ask for in a vacation…and more.

But it was just that. An epic vacation. A temporary escape from the hustle and bustle of real life. A time-out to catch my breathe and recharge smack dab in an emotionally draining round.

From time to time as I watched the ocean rock and sipped on my mudslide, I was haunted by my subconscious.

This is not real. This is not life. This is comfortable. Real comfortable. But this is not what I have called you to. Rest up, so when this vacation ends, as it inevitably will, you are refreshed, renewed, and ready for battle.

And so I heeded its warning. I soaked the experience up. So I could come back with a renewed focus on fighting the good fight.

You probably know this already but I grew up in Texas. In Dallas, Texas to be exact. And yes, I am one of those obnoxious people that truly believes that things are ALWAYS bigger and OFTEN TIMES better in Texas – cases in point: the state fair, hair, food portions, and even churches.

This year one of my favorite things is coming to Dallas for the first time.

May 11 – 13 the Catalyst Conference will be in Dallas. Attend and you can hear from leadership authorities including Andy Stanley, Matt Chandler, David Platt, Christine Caine, Donald Miller and Craig Groeschel , along with several innovative thinkers and practitioners like hip hop legend Rev Run, best-selling author Scott Belsky, International Justice Mission founder Gary Haugen, long-time activist Dr. John Perkins, ESPY winner Scotty Smiley, and charity: water founder Scott Harrison.

And be sure to get there on Wednesday to catch Catalyst Labs featuring innovative thought leaders like Michael Hyatt (my extraordinary boss and Thomas Nelson CEO), Mark Batterson, Scot McKnight, Mike Foster, David Kinnaman, Samuel Rodriguez, Esther Havens, Shaun King, Anne Jackson, Gayle Haggard, Jon Acuff, Lecrae, Margaret Feinberg, Chris Seay, Vicky Beeching, Eugene Cho and others.

Catalyst Dallas 2011 Preview from Catalyst on Vimeo.

The early bird deadline for registration is THIS THURSDAY so be sure to register before then. Oh, and you can use the RATE CODE FOB and save an additional 15% off your ticket prices.

What’s your favorite thing about Texas?

Mine: Easy. The food. Tex-Mex, hamburgers, chicken fried whatever…it all tastes better in Texas.

First off, let me apologize for completely disappearing for the last week or so. It was never my intention to be away so long. But man, Catalyst came with a big ‘ol bang and stole every ounce of my energy. Okay, that’s enough of that…

Last week I was in Atlanta, Georgia, for the Catalyst Conference. It was a complete whirlwind that stirred a lot of things, good and bad, inside of me. Candidly, I am still recovering and processing (if you’ve been around here before you know it takes me a long while to process). But I wanted to be sure to share My 10 Favorite Things About Catalyst 2010.

1. Digging deep with my Catalyst/3DM Coaching Group (Brian Wurzell, Bianca Juarez, coach extraordinaire Jo Saxton, Hillary DeMeo, and the “MIA” Kyle Zimmerman.) LOVE these people. So thankful that they are boldly speaking into this season of my life.

2. Learning from Francis Chan. The man truly is fired up about emulating the life of Jesus. Some might call him “radical” but it is clear he is just faithfully working to live out the word of God. He has me wondering if Jesus is truly more than my Savior, if He is my role model?

3. Joyfully belting out John Mark McMillan’s “How He Loves” with 13,000 of my closest friends. One of the best worship experiences of my life!

4. Learning from T.D. Jakes that we need to get on out of the “cor-ner.” That “people who play it safe are not leaders.” That “if you always do what you have always done, you will only be who you have always been.” That “you need to make yourself uncomfortable.”

5. Hearing John Ortberg. That man is one gifted communicator. His book, The Me I Want to Be, has profoundly affected the way I think. I am still processing a couple of things he said on grace.

“Transformation requires at least as much grace as salvation.”

“Grace is God doing anything in me that I can not do myself.”

6. Boohooing as I watched Jimmy (who broke my heart last year) meet his Compassion child.

7. Having Andy Stanley reframe the story of Jacob and Esau. I know this…I don’t want to trade my future, my calling, my legacy, for a “bowl of stew.”

8. Watching Michael Hyatt teach a roomful of eager participants about the importance of “Platform.” Such an engaging presentation…made me so proud to call him “boss.”

9. Debriefing at night with my Catalyst roomies Trish, Bianca, and Annie. And laughing so hard that I cry trying to figure out the techno-style-video-chat with Sarah and Keely.

10. Witnessing a human cannonball. I lie. Actually, I hated the human cannonball. All I could think about was how that poor man was going to die a gruesome death in front of 13,000 strangers. Thankfully he made it. This time.

Were you at Catalyst? What were your highlights? If not, what were you up to last week?

Today I’m guest posting over on the Catalyst blog. They talk mostly about leadership. And the church. And personal development. It is one of my favorite resources. But when they asked me to share something I was stumped. I quickly realized I am more comfortable talking about all the things I don’t know, instead of the things I do. So I decided to write about a great piece of advice that I learned from my boss and resident leadership expert, Michael Hyatt.

I work for a leadership sage. Really, I do. Five days a week, I roll out of bed and stumble to work where I have the opportunity to learn about publishing, communication, and life from a man who has earned every bit of his extraordinary influence.

And so I hear a lot of nuggets.

I should do a better job of documenting the greatness, of soaking up every word he utters. Unfortunately, like anything that is bestowed in abundance, most days his words are digested and not properly savored.

But one day, several weeks ago, as he spoke to a group of Owen Graduate School of Management students, Michael Hyatt shared the best piece of advice I’ve ever heard, (click here to continue reading).

I apologize for this brief interruption to the previously scheduled programming. I just had to get something off my chest.

There are very few things I am fanatical about. I guess I am just not wired that way. I appreciate most things in a more sedate way. But over the last year I have found one thing I have “an obsessive enthusiasm” for…Catalyst.

Maybe it is the shear fact that every fall they gather over 12,000 young Christian leaders in Atlanta, GA?

Maybe it is how their conferences entertain me with two days of content from some of the best speakers the world has to offer?

Maybe it is how their resources equip me with sound spiritual and leadership wisdom?

Maybe it is how their team continually introduces me to new thoughts, ideas, and voices?

Maybe it is how Catalyst ALWAYS manages to exceed my expectations?

Regardless, I am ready to admit it. Me = Catalyst freak.

So, naturally I feel compelled to tell you that you don’t want to miss Catalyst Conference this year. It is October 6 through 8 in Atlanta, Georgia. It truly is an experience unlike any other.

This year’s main stage line-up includes Andy Stanley, Seth Godin, TD Jakes, Craig Groeschel, Francis Chan, Beth Moore, Perry Noble and Christine Caine.

And on the 6th, the Catalyst Labs will give you a chance to hear from some of today’s innovative thought leaders like my boss Michael Hyatt, my pastor Pete Wilson, my new favorite leadership guide John Ortberg, and my friend and blogging mentor Anne Jackson.

The best rates on Catalyst tickets end tomorrow (Thursday, June 24th), so register NOW. You can call 888.334.6569 to speak to a Catalyst Concierge, or register online at www.catalystconference.com. Use Rate Code FOB for an additional discount off your ticket price. And as always, Catalyst will sell out so don’t dawdle, register NOW.

So, what do you think? Will you join me in Atlanta this October?

Today was one of those days where I learned new things. I love learning new things. And maybe some of you love learning new things too, so I am sharing them with you so perhaps you can share in my “knowledgeable bliss.”

1. Mashable lists Michael Hyatt as one of the most influential twitterers shaping the world of publishing.

In my personal opinion, Hyatt should be number 1, but I know that I am probably biased. (He is my boss and does sign my paychecks.) But I am glad others are taking notice, because he should be commended for the work he is doing to transform Thomas Nelson and our industry.

2. Tweepml exists.

Tweepml is this amazing website that allows anyone to EASILY create and share groups of Twitter users. Once someone builds a list you can add a relevant group of friends with just one click. Seriously you must try it.

And be sure to check out the groups I created today: Thomas Nelson Employees, Thomas Nelson Authors, and Women of Faith & Revolve Speakers.

3. Bit.ly is just as cool as Tr.im, if not cooler.

What is bit.ly you ask?

If you are looking for a way to abbreviate URLs be sure to register. It not only gives you visibility to how many people have clicked on your links, but also conversations that are happening about your links.

And that is all you are getting for today.

Now your turn, what did you learn today?